PERSONA / SCENARIO FOR AT&T
UX PROJECT - APPROACH
SERVICE BLUEPRINT
JOURNEY MAPPING
USER DESIGN THINKING & COGNITIVE MODELING
Personas are common user-modelling tool. You need to be careful not to over-generalize your user types, but these can be used to build common scenarios. This task can be used to build a journey map.
User Experience projects have multiple ways to create process and milestones. Usability, Functionality and Look & Feel can be viewed in terms of Analysis, Design and Deliverables. Service Blueprints are a key Service Design analysis tool. It is an omni-channel view of product or task, using Front-stage Back-stage flows from various user entry points to support and delivery fulfillment.
Journey map for a visitor experience. We broke the journey into Inspiration, Planning, Exploration, Review and Sharing segments.
Design Thinking is a true user-centric and customer-centric approach that looks for problems and opportunities.
One method centers on the cognitive mode the customer is in, based on various user variables.